portfolio

This page showcases practical SEO projects including keyword research, on-page optimization, SEO audit, Google Search Console indexing and analytics setup.

Project 1: Keyword Research

Objective: Identify high-intent keywords for local SEO targeting.

What I Did:

Collected seed keywords
Used Google Keyword Planner
Analysed search volume and competition
Categorised keywords into primary and secondary

Tools Used:

Google Keyword Planner
Excel

Used Google Keyword Planner to find relevant keywords with search volume and competition.

View Keyword research sample

Project 2: SEO-Optimized Web Page Content Creation

What I Did:

Conducted keyword research
Structured content with proper H1 and H2 hierarchy
Integrated primary and secondary keywords naturally
Optimized keyword placement within the first 100 words
Created service-focused sections for better clarity
Improved readability and user engagement
Aligned content with search intent (Commercial + Informational)

Tools Used:

Google Keyword Planner
Google Search Console
WordPress Editor
Google Docs

view webpage content sample

Project 3: On page implementation

Objective:

To optimize website pages based on keyword research and improve search visibility.

What I Implemented

Added primary keyword in title
Optimized meta description
Structured H1, H2 headings
Added internal links
Improved keyword placement
Optimized images with alt text

Tools Used:

Google Search Console
Google Analytics
WordPress
Rank Math / Yoast SEO
Google Keyword Planner

Meta title & description optimized using snippet preview.

View Optimized Blog Page

Project 4:Off-Page SEO Backlinks

Objective: This project focuses on Off-Page SEO techniques with special emphasis on backlink building, which helps improve website authority, trust, and search engine rankings. Backlinks are links from other websites pointing to our website, and they act as a strong ranking signal for search engines.

What I Did

Identified relevant websites and platforms for backlink opportunities
Improved website authority and off-page SEO strength through consistent link-building activities

Tools Used

Excel

Google Search Console

Ahrefs Free Backlink Checker

Ubersuggest

View Sample

Project 5: SEO Audit

What I Did:

Analysed sitemap & robots.txt
Checked indexing issues
Checked meta tags
Basic technical SEO review
Identified on-page errors

Tools Used:

Google Search Console
SEOptimer
WordPress

Used SEOptimer to check website SEO health and technical issues.

view seo audit report

Project 6: Local SEO

Objective: This project focuses on Google Map creation and optimization using Google Business Profile to improve local online visibility and help businesses appear on Google Search and Google Maps.

What I Did

Created and set up a Google Business Profile for the business
Added accurate business details such as name, address, contact number, and category
Verified the business listing through Google verification process

Tools Used

Google Business Profile

Project 7: URL Inspection & Index Verification – Google Search Console

Verified indexing status using Google Search Console
Confirmed optimized page is successfully indexed
Ensured no crawl errors detected

URL Inspection result showing successful indexing status.

Project 8: Google Analytics & GTM Integration

Objective: To implement website tracking for visitor analysis and performance monitoring.

What I Implemented:

Created Google Analytics property
Generated GA4 Measurement ID
Configured Google Tag Manager container
Installed GTM tracking code on website
Connected GA4 via GTM
Verified real-time traffic tracking
Tested tag firing using Preview mode

Tools Used:

Google Analytics (GA4)
Google Tag Manager
WordPress

GA4 Real-Time data after successful integration.

GTM Preview Mode showing GA4 tag fired successfully.

Project 9:Google Ads

Objective: Created search ad campaigns, researched keywords, structured ad groups, optimized ad copy, monitored campaign performance, and analysed basic traffic insights.

What I Did